Founder and CEO of Standing Out Online
Kate helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace and a respected asset to their company and clients. She uses her journalism, marketing, and PR skills to tease out her clients’ compelling story and position themselves as an industry expert or thought leader both online and off.
Discovering an individual’s story makes her expertise uncommon in the world of online personal promotion. She’s a LinkedIn expert and uses the tool as a powerful personal branding platform. Kate also speaks at national marketing conferences about personal branding strategies, social media, and teaches LinkedIn for corporate sales teams.
Kate is also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation (honor.org) in Virginia Beach and Wilmington, NC. THF is a nonprofit, which provides an intense career development program for Navy SEALs and individuals in the Special Operations Forces community who are transitioning from their active duty military service and into their civilian career.
A stellar LinkedIn profile is critical if you want to grow your personal brand both online and off. Your digital reputation and image as an entrepreneur are no longer a “nice-to-have” but a “need-to-have” as your prospective clients are researching you before they even pick up the phone. Are you prepared? In this session, you’ll walk away with five powerful tips to raise your game and make your mark using your LinkedIn profile. We’ll also talk about the one key thing you can do on your profile to set yourself apart from your competition and stand out in a crowded online marketplace.